A graphic artist is given the job of designing a bus wrap to promote public transit. She has no clue what to design, so as all good artists do, she creates thumbnails. First, she relies on facts that might look appealing to people. Air conditioning is always a thumbs-up, and she is certain that buses have air conditioning (right?).
She decides not knowing for certain is not the best idea. On an internet fact search, she discovers that riding the bus is safer than driving a car. She draws out her next great idea:
While getting the message across, the thumbnail lacked the pizzaz that color brings to a picture. She is aware that even just a splash of color can bring a new focus to a masterpiece, and she also creates a snazzy quote to go with it. (Does the fact that the font is inconsistent bother you?)
Advertising is a very complex business. People often look at psychological studies to understand how people will respond to something. Our graphic designer is well aware of this…
But she is also aware that nothing can beat references to pop culture! “Bulbous Bouffant” by the Vestibules seems highly appropriate…
But despite all these beautiful ideas, our graphic artist will probably end up drawing upon personal experience and computer screenshots to finish her job:
It’s perfect. The graphic artist’s work is done.
throughthemiasma 